|CAREERS NOW 11-20-11 SalesNinja, CoRank,Scam,KidBK,SellBiz|
|Business Card Titles Gone Wild|
DEAR JOYCE: I read what you said about personal branding and elevator speeches in job search. Helpful! Do you advise putting a branding statement on the back of my business card? - D.C.
Why not? The more people who remember likeable you, the greater your success in the emerging world.
A press release from Moo.com, an online business card company, says that modern workers are giving themselves imaginative titles, such as sales ninja and head cheese instead of sales manager and CEO. Among other modern job titles that Moo.com notes are plumber hero, web kahuna, digital dynamo, and marketing rockstar. Using the new title lingo, I guess I'm a problem wrangler.
Updated add-ons that Moo.com recommends for today's business-networking cards include contact information for you on Twitter, LinkedIn, Facebook and Skype.
DEAR JOYCE: How difficult is it to get a job at Google? - J.M.
Here's a hint: Google is the only private company I can think of that has several books and zillions of blogs and articles dedicated to advising you how to get a job within its hallowed halls.
And, unsurprisingly, Google leads the parade in a survey of ideal employers that young professionals identified to Universum, an international consulting firm. If you don't make it into Google, find more ideas of good places to work by hopping onto Universumglobal.com. Click on "Ideal Employer Rankings" at the top of the screen.
DEAR JOYCE: I received a tweet from someone I don't know, but a friend's name was mentioned. The tweet said I had the looks to become a model and suggested that I respond quickly. When I checked with my friend, she had never heard of the tweeter, so I assumed the message was a scam. I want to warn others to be cautious about tweets from strangers offering dream jobs. Thank you. - J.M.
You're smart. Old job scams can arrive by the newer delivery system of social media, as well as by email, online ads, TV, postal mail or phone calls. For additional information, here are two sources of helpful and free fact sheets:
- Federal Trade Commission (ftc.gov.). Request "FTC Fact Sheet - A Model Scam" and "FTC Fact Sheet: Have I Got a Job for You!"
- Privacy Rights Clearinghouse (privacyrights.org). Request "Fact Sheet 25a - "Avoiding Online Job Scams."
DEAR JOYCE: I am at home with three young children. A former teacher, I would like to try my hand at writing children's stories and books. Do I have a chance or am I fantasizing? - A.R.A.
You have a chance to become the next J.K. Rowling or Dr. Seuss, but so do hundreds of thousands of other potential children's writers. Writer's agents meet gobs of people with great ideas for children's books, but the stumbling block is the would-be authors have no idea how to get started and sell what they write.
Because book publishing has changed dramatically over the last five years, I can't recommend any how-to guide older than a year or so. Instead, start with recently updated websites like UnderDown.org that focus on how to publish a children's book, from writing and illustrating to editing and marketing. Spend several months learning the ropes of the children's publishing industry before you begin to create your first masterpiece.
DEAR JOYCE: My ambition is to start a technology business and later sell it for a big profit. Can you point me in the right direction? - Y.C.
No, but perhaps Jack Garson can. Business attorney Garson is the author of a new book with a beguiling title: “How to Build a Business and Sell It for Millions” (St. Martin’s Press). Garson’s crystal ball predicts “that the long economic downturn is poised to give way to a major business acquisition spree by cash-rich companies.” Let’s hope. I think you’ll like this author’s cut-to-the-chase paperback.
Sorry, the volume of mail makes personal replies impossible.