CAREERS NOW 04-19-09

Easy Hook-Up With People And Job Leads

DEAR JOYCE: My job is leaving me, a middle-aged purchasing manager. In fact, the entire company is departing the premises. Everyone I know recommends that I use business-oriented social network named LinkedIn.com to look for a new job, but I'm not familiar with the site's technology. Can you help me? -- R.R.

LinkedIn is your extended professional network on steroids. Take non-techie me, for example. Hundreds of people in my professional network are recorded on paper products. But, with LinkedIn's shot of digital growth hormone, those hundreds of contacts climb to tens of thousands. It's a multiplying process. Each of my LI network connections potentially builds a bridge for me to their network connections, and then their connections do the same - like the ripples that form after a pebble is tossed into water.

RISING RESOURCE. Powerful? Yes. LinkedIn says it now counts a worldwide membership of about 38 million -half of which are in the United States, and that one new member signs up for the site every second. This social network has always been about a place to exchange professional presentations, not about a gathering spot where friends show themselves kicking back or living large on vacation.

You can make the same important job search moves on LinkedIn that you can do with your address book, but do it faster and with more dramatic flair. You can reach out to infinitely more people who can hire you or tell you about unpublished open positions that relatively few competitors discover. (By contrast, job boards tell you about published open positions that zillions of competitors discover.)

LinkedIn's upgraded version allows you to move freely about the site and costs about $25 per month. But its entry-level membership is free and provides a good opportunity to validate your willingness to use social networking for job search.

Here's a starter tune-up on ways to get creative on LinkedIn and find opportunities in the hidden job market.

CATCHING RECRUITER EYES. Although a number of recruiters have left the business in this difficult economy, more than a half-million headhunters - both external and internal recruiters - are LI members. Snag their attention with the following tips.

-- Flesh out your online profile to include detailed summaries of your work experience, competencies and skills. Be sure to quantify or at least explain the value you added to each employer. Example: "Grew customer base by 90%, generated more than $2 million in revenue, led sales team of 12."

-- Include in your profile the industry-specific terminology (keywords) for which recruiters may be searching. Example: Don't merely describe yourself as a banker, but include specific terms like money manager, private banker, financial advisor or investment expertise.

-- Join LinkedIn groups associated with your career function. Members of these groups can help you network and identify open positions.

-- LI members are encouraged to ask questions, including those related to connection-making, company research and industry trends. Answer questions you can as a way of demonstrating your expertise. Appreciative comments by LI members boost your status.

-- Use such LinkedIn applications as SlideShare and Google presentations to add another dimension to your profile through a visual representation of your work portfolio or career accomplishments.

BONUS LEADS. What can you do when a company of interest doesn't list an open job? Review these sleuthing suggestions:

-- Use the LinkedIn company search feature to beef up your familiarity with target firms. When the new hires section on the company's page shows activity, assume the company is hiring.

-- Check out the popular profiles section on company pages for names to contact; these profiles often belong to the company's human resources personnel.

-- Review information showing the career path for employees on a company's page. Employee histories of where they formerly worked, provide names of other target employers in areas of your interest.

STUDY UP. If you're like me, you'll need to spend a few hours eyeballing LinkedIn to navigate its nooks and crannies. Consider it time well spent. Perhaps you hadn't thought about it, but this is the first deep recession where you have a tool like LinkedIn, allowing you to put your professional network on steroids.

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